1. Who we are
The data controller is Artisoul Studio s.r.o., Company ID 24403059, registered office Horní 210, 744 01 Frenštát pod Radhoštěm, Czech Republic, registered in the Commercial Register kept by the Regional Court in Ostrava (“we”). For any privacy questions, contact us at weddflow.planningapp@gmail.com.
2. What data we process
- Account data: email, name, role (bride, groom…), app language and settings.
- Wedding data: date, venue, budget, tasks, timeline, menu, vendors, notes, documents and photos you upload.
- Guest data: names, categories, RSVPs, dietary preferences, accommodation and seating, entered by you or by guests through your wedding website.
- Subscription data: information about your active subscription from Apple or Google. We never see your card or payment details.
- Technical data: device identifier, app version, sign-in and system logs used for security and troubleshooting.
- Usage and advertising data (only with your consent): which screens and features you use, how you found us (e.g. from an ad), your device’s advertising identifier, approximate location based on IP address, device and system type.
3. Why we process it and on what basis
- Providing the Service and your account (performance of contract): storing and displaying your data, the wedding website, sharing with your partner, reminders.
- Security and abuse prevention (legitimate interest): sign-in and system logs.
- Service communication (performance of contract): important notices, changes to terms, replies to your questions.
- Legal obligations: e.g. accounting and tax.
- Analytics (consent): to understand how the app is used and improve it.
- Ad measurement and targeting (consent): to see which of our ads work and show them to people who may be interested in Weddflow.
- Marketing messages only with your consent, which you can withdraw at any time.
4. Your guests’ data
You enter guest details for the purpose of your wedding. For this data we act on your behalf and according to your instructions, only to provide the Service to you. Please only add details you genuinely need for the wedding, and health-related details such as allergies only if the guest shared them with you. Guests responding through your wedding website share their answers with you as the host.
5. Who else has access
We do not sell your data. We share it only with these trusted processors who need it to run the Service:
- Google (Firebase / Google Cloud): authentication, database, file storage and hosting,
- Amazon Web Services: app server hosting,
- Apple and Google: selling and managing subscriptions in the App Store and Google Play,
- our app developer: technical administration and maintenance under a data processing agreement.
If you consent, we also share usage data and your advertising identifier with analytics and advertising partners: Google (Google Analytics for Firebase, Google Ads), Meta (Facebook, Instagram), TikTok and Apple (Apple Ads). These partners may also process the data as independent controllers under their own privacy policies. We never share your wedding or guest details with them.
Some of them may process data outside the EU, for example in the USA. In that case your data is protected under the EU–US Data Privacy Framework or the European Commission’s Standard Contractual Clauses.
6. Analytics, advertising and your consent
We only turn on analytics and advertising tools if you agree. On iPhone, the system will also ask you about tracking (Apple’s “Ask App Not to Track”). The app works exactly the same without your consent.
- You can change your consent at any time in the app’s privacy settings.
- On iPhone, turn off tracking in Settings → Privacy & Security → Tracking.
- On Android, delete or reset your advertising ID in Settings → Privacy → Ads.
7. How long we keep data
- Account, wedding and guest data is kept while your account or wedding is active.
- After you delete your account, we delete it within 30 days, and it disappears from backups within 90 days at the latest.
- Technical logs are kept for up to 12 months and analytics data for up to 14 months.
- Data we are legally required to keep, such as accounting records, is kept for the statutory period.
8. Your rights
You have the right to access, rectify and erase your data, to restrict processing, to data portability and to object to processing based on legitimate interest. You can withdraw any consent at any time.
You can delete your account and all data directly in the app (Profile → Delete account). To exercise other rights, email weddflow.planningapp@gmail.com. We will reply within one month. You also have the right to lodge a complaint with the Czech Office for Personal Data Protection (uoou.gov.cz) or your local supervisory authority.
9. Security
We protect your data with encrypted connections, access controls and backups. Only people who genuinely need access have it.
10. The weddflow.com website
We use analytics and advertising cookies on this website (such as Google Analytics or the Meta pixel) only with your consent, which you give or refuse in the cookie banner and can change at any time. Fonts are loaded from Google Fonts, which may process your IP address. Your language choice is stored only in your browser.
11. Changes
We may update this policy. We will tell you about material changes in the app or by email. The current version is always on this page. This policy is available in several languages. In case of any discrepancy, the Czech version prevails.